The Rise of Niontay: Southern Charm Meets New York Hustle
On an afternoon at Brooklyn’s Prospect Park, the weather shifts from sunny to brisk, encapsulating the unpredictable essence of spring. Yet, 26-year-old rapper Niontay remains unfazed, embodying a blend of Southern charm and urban resilience. Over the years since moving to New York City, he has maintained his easygoing nature and authentic roots. As we chat, a bystander comments on his Florida ties, which he enthusiastically confirms, showcasing the influence of his upbringing in Central Florida and Milwaukee.
A New Era: “Mr.HaveMyWay” and Upcoming Album “Fada<3of$”
Niontay’s latest single, “Mr.HaveMyWay,” encapsulates his artistic vision and marks a significant moment as he gears up for the release of his debut album, Fada<3of$. Scheduled to launch this Friday, the 19-song project aims to serve as a beacon of success for both him and his family. “I want to ensure my lineage knows my name and understands what I did for them—a legacy of opening doors for everyone I care about,” Niontay states with a sense of determination.
Early Beginnings and Creative Evolution
Born Niontay Hicks in Milwaukee and later moving to Central Florida, Niontay discovered his passion for music during a punishment-induced pun intended reading of The Autobiography of Malcolm X. Writing poetry transformed into songwriting, and by high school, he delved deeper into rap, recording alongside friends and later solo after acquiring a computer. Despite his dedication, financial struggles temporarily diverted him toward entrepreneurial ventures like selling sneakers. He recalls, “It was a lot going on.”
From Modeling to Making Music Again
After graduating, a fortuitous trip to Queens led him to modeling opportunities that paid well. “This modeling gig felt like a gift from God. I thought, ‘Why not cash in while I can? I’ll return to rap later’,” Niontay recounts. However, it was a drunken performance at a riverside BBQ in Harlem that reignited his passion for rap. Impressed friends encouraged him, leading to recording sessions that birthed several tracks during that summer.
Collaboration and Community in New York’s Music Scene
His journey continued when he crossed paths with prolific rapper MIKE, facilitated by mutual friend Sideshow. Their immediate chemistry sparked a year of collaboration and eventually led to touring together. Niontay later signed with MIKE’s label, 10K Global, stating, “It’s more than a label; we’re a tightly-knit group.” Their camaraderie and shared vision for artistic growth have become pivotal in Niontay’s rising career.
Breakthrough with “Dontay’s Inferno”
The release of Dontay’s Inferno in 2023 marked a turning point with standout tracks like “Aint Shit” and “Thank Allah.” Niontay describes “Aint Shit” as the song that helped him find his voice, becoming an anthem of self-identity. Similarly, “Thank Allah” resonated with audiences, highlighting that he was starting to captivate listeners. “When I drop, people are paying attention. I’m grateful for that,” he reflects.
The Artistic Freedom of Independence
Having the freedom to create at his own pace with 10K Global allowed Niontay to cultivate Fada<3of$ over the past two years. “I had a vision, but stumbled through writer’s block and personal challenges.” A transformative trip to London revitalized his creativity, leading to a burst of inspiration. While filtering through his extensive collection of recorded songs, he recognized he had built an album teeming with diverse vibes. “I wanted every aspect, every mood,” he notes.
Musical Versatility and Unique Narratives
Fada<3of$ reflects Niontay’s eclectic music taste, showcasing a fusion of genres and influences. “You’ll experience everything—from drum-and-bass breaks to heartfelt ballads,” he asserts. Tracks like “Old Kent Road Freestyle” exemplify his creativity, while “GMAN balaclava(like09)” displays regional influences intertwined with personal narratives. Each song tells a story, paving the way for artistic expression that transcends conventional boundaries.
Challenging Mumble Rap Stereotypes
Niontay intentionally confronts the mumble rap label: “When it emerged, many dismissed it as a degradation of hip-hop,” he observes. In contrast, he uses the sound to critique artists who leverage their platform without authenticity. “In ‘Triggaman,’ I highlight the hypocrisy of those profiting from Black trauma but lacking integrity within our community.” His lyrics inspire deeper discussions about authenticity and responsibility, marking a shift towards meaningful storytelling in modern hip-hop.
Creating a Unique Universe
In crafting Fada<3of$, Niontay utilizes various alter egos, exemplified by characters like Mumbleman and “Lil Peanut Butter.” These personas, inspired by artists like MF DOOM, create a multifaceted musical experience. “It’s all about crafting a world, as my label head Mike encourages,” he explains, illustrating the richness of his artistic identity.
A Vision Beyond Music
Beyond music, Niontay shares ambitions to explore filmmaking and cartoon creation. “I aspire to produce short films and more visual storytelling for platforms like YouTube,” he reveals. With a drive for creativity and the ability to pivot, there’s no doubt Niontay’s artistic journey is just beginning.