Connecting Retail Media Networks and Demand-Side Platforms In an ever-expanding digital marketplace, advertisers are increasingly seeking straightforward pathways to access retail media networks. Insights from Koddi, a leading ad server…
The Future of AI in U.S. Advertising: A $25 Billion Opportunity According to EMARKETER, U.S. advertisers are set to invest over $25 billion into AI-driven search advertising by 2029, representing…
The Evolution of Advertising: Meta vs. Amazon In a recent interview, Mark Zuckerberg articulated a vision for Meta’s advertising future that raised eyebrows: a business could simply state its objectives,…
The Evolving Landscape of Retail Media Advertising In the realm of consumer behavior, the adage ‘actions speak louder than words’ holds true, particularly in the context of retail advertising. Shoppers…
Fidji Simo’s Transition to OpenAI Fidji Simo, who has served as CEO of Instacart since August 2021, announced her decision to join OpenAI later this year, where she will oversee…