Meghan Markle Gives Sneak Peek Into New Lifestyle Brand ‘As Ever’
Meghan Markle, the Duchess of Sussex, has unveiled a glimpse of her highly-anticipated lifestyle brand, ‘As Ever,’ with captivating unseen photos and messages. The 43-year-old royal recently revamped her luxury brand, launching a website showcasing a heartwarming cover photo of her and her daughter, Lilibet, basking in the California sunlight.
In a recent Instagram post, Meghan teased her followers with a vision board for her upcoming business, featuring never-before-seen images and handwritten notes. The collage included inspirational quotes, paintings of Meghan and Prince Harry, along with As Ever branded labels hinting at potential products like ‘raspberry spread’ and luxury napkins.
Among the creative elements showcased were a list of ingredients for a ‘Signature Tig Cup,’ pictures of fruit, flowers, and food dishes, as well as sentimental moments with Meghan, Harry, and their late dog, Guy. Inspirational messages like ‘Stay close to people who feel like sunshine’ and ‘You cannot make everyone happy, you are not a jar of Nutella’ added a personal touch to the mood board.
Prior to the official announcement, Meghan had already set up a Shopify website for As Ever, offering a glimpse of her passion for cooking in a behind-the-scenes shot. The rebranded business marks a new chapter for Meghan, who expressed her enthusiasm for sharing her love for cooking, crafting, and gardening with her followers.
Trademark applications suggest that As Ever will feature an extensive range of products, including textiles, skincare products, home scents, gardening tools, and tableware. The brand’s logo, depicting a palm tree flanked by hummingbirds, reflects Meghan’s signature aesthetic, reminiscent of her previous brand, ‘American Riviera Orchard.’
However, the rebrand has sparked controversy among business owners with similar names, including ‘As Ever Photography’ and ‘As Ever NYC,’ leading to legal implications and accusations of plagiarism. The village of Porreres in Mallorca, Spain, even threatened legal action against Meghan, citing similarities between their traditional coat of arms and the logo of As Ever.
Despite the hurdles, Meghan’s entrepreneurial spirit and creative vision have captivated fans and critics alike, setting the stage for a promising venture with ‘As Ever.’ As the brand prepares to launch a range of products, including fruit preserves and home essentials, Meghan’s dedication to her craft and commitment to her brand’s ethos shine through in every detail.
In a world where authenticity and personal connection are paramount, Meghan’s ‘As Ever’ brand symbolizes a fresh beginning and a testament to staying true to one’s passions, no matter the challenges faced along the way. As Meghan embarks on this new chapter, her resilience, creativity, and unwavering spirit continue to inspire audiences worldwide, promising a vibrant and impactful journey ahead with ‘As Ever.’