Lincoln Financial Launches New Variable Universal Life Products
Lincoln Financial (NYSE: LNC) has introduced two new Variable Universal Life (VUL) products to cater to the evolving market trends. The enhanced Lincoln AssetEdge VUL (2025) and the new Lincoln AssetEdge SVUL aim to provide death benefit protection, tax advantages, and market-driven wealth accumulation potential. The enhanced VUL (2025) includes features such as Enhanced Overloan Protection Endorsement with no upfront fee, removal of indexed account allocation threshold, and lower fund fees for additional investment options.
The Lincoln AssetEdge SVUL, designed for two lives, offers competitive short-pay pricing, market participation opportunities, and growth and liquidity options through riders. These products align with market preferences as performance-based products accounted for 70% of VUL sales in 2023.
Positive aspects of the new products include expanded market presence, enhanced overloan protection, increased investment flexibility, lower fund fees, and competitive pricing. However, potential negative aspects include market risk exposure and additional fees for riders.
Lincoln Financial’s strategic move to offer these innovative VUL products reflects a commitment to meeting diverse financial goals and protection needs. The products provide clients with the flexibility to achieve multiple planning goals in a tax-efficient manner, while addressing growing market demands for cost-effective and diversified investment strategies within insurance products.
The launch of the Lincoln AssetEdge VUL (2025) and Lincoln AssetEdge SVUL signals Lincoln Financial’s adaptability to changing market demands, offering tailored solutions for tax planning, wealth transfer, and estate planning needs. The products provide a versatile tool for comprehensive financial planning, combining market potential with death benefit protection.
For more information on Lincoln Financial’s new VUL products, visit their website or contact a registered representative. Always carefully consider the investment objectives, risks, charges, and expenses before investing in variable products.
Overall, Lincoln Financial’s introduction of these new VUL products demonstrates a forward-thinking approach to address market needs and provide clients with innovative solutions for long-term financial success.