Makeup Artists-Turned Brand Founders Are Blending Skin Care Into Their Makeup Products

The Fusion of Makeup and Skin Care

Many makeup artists who have launched their own makeup products have incorporated skin care into their formulations. These artists, including Mario Dedivanovic, Charlotte Tilbury, and Pat McGrath, have identified gaps in the market and infused their products with the skin care ingredients they need.

The Role of Skin Care in Makeup

While the inclusion of skin care ingredients in makeup has become a trend, the actual benefits may be limited. Dr. Joshua Zeichner, a dermatologist at Mount Sinai Hospital, explains that the dosage of skin care ingredients in makeup is often too small to deliver significant results. Therefore, makeup should not be seen as a substitute for a daily skin care routine.

Supplementary Benefits of Skin Care in Makeup

Hailey Bieber’s skin care brand, Rhode, has embraced the use of peptides in its makeup products. Dr. Dhaval Bhanusali, a dermatologist and member of Rhode’s advisory board, notes that skin care in makeup can provide supplementary benefits. While makeup sits on the skin’s surface, ingredients like niacinamide, hyaluronic acid, and squalane can offer added hydration and nourishment.

Concerns About Certain Skin Care Ingredients in Makeup

Some skin care ingredients, such as retinol and vitamin C, may not be suitable for makeup formulations. Dr. Ferzli advises against including these potent ingredients in makeup, as they may cause irritation or be less effective in a makeup product.

The Future of Skin Care in Makeup

Despite some limitations, the trend of incorporating skin care into makeup is expected to continue. Brands are exploring new ingredients like polyglutamic acid and conducting clinical tests to ensure the efficacy of these products. As customer demand for results-driven makeup grows, we can anticipate more innovative formulations in the market.