“DNEG Group’s Brahma Division Acquires Metaphysic for AI Content Creation Technologies”
In a bold move that will reshape the landscape of artificial intelligence (AI) in content creation, DNEG Group’s VFX house and its Brahma division have announced the acquisition of Metaphysic, a pioneering developer of AI technologies. This strategic partnership not only marks a significant milestone in the industry but also underscores the growing importance of AI in driving innovation and creativity.
The undisclosed terms of the deal include a substantial investment of $25 million by Abu Dhabi-based investor United Al Saqer Group and DNEG Group into Brahma, an AI and content technologies company founded by DNEG Group. As part of the agreement, Thomas Graham, the current CEO of Metaphysic and president of Brahma, is set to assume the role of CEO of Brahma upon completion of the transaction.
Metaphysic has garnered attention for its groundbreaking work in AI-driven content creation, particularly in the realm of deepfake technology. The company’s Metaphysic Live tool has been instrumental in de-aging Hollywood actors on screen, revolutionizing the way filmmakers approach visual effects. From enhancing performances in movies like “Here” to creating digital likenesses for projects such as “Furiosa: A Mad Max Saga” and “Alien: Romulus,” Metaphysic has proven its mettle in pushing the boundaries of AI in entertainment.
As discussions around the ethical implications of AI in content creation continue to gain traction in Hollywood, the acquisition of Metaphysic by Brahma signals a strategic move towards accelerating the development of AI products for generating photorealistic video, images, and audio. Post-transaction, Brahma is poised to achieve a valuation of $1.43 billion, solidifying its position as a leader in AI-driven content creation.
In a rapidly evolving landscape where AI is reshaping the future of entertainment, DNEG’s commitment to innovation has been further reinforced by a $200 million investment from United Al Saqar Group to drive AI advancements. This strategic partnership underscores the industry’s recognition of the transformative potential of AI technologies in visual effects and animation.
Notable investors in Metaphysic, including cryptocurrency pioneers Cameron and Tyler Winklevoss, YouTuber Logan Paul, Liberty Global, and venture capital fund S32, will have the opportunity to become shareholders in Brahma. This collective support underscores the industry’s confidence in Brahma’s vision and capabilities to revolutionize content creation through AI.
With a strong focus on democratizing AI-driven content production and making advanced VFX more accessible, DNEG Group is poised to expand its capabilities in digital human and character simulations. Namit Malhotra, founder and CEO of DNEG Group and interim CEO of Brahma, expressed excitement about the acquisition of Metaphysic, emphasizing the potential to deliver high-quality content at scale and redefine storytelling through innovative AI platforms.
The future of content creation is poised for a paradigm shift, with AI technologies paving the way for new possibilities in storytelling and visual expression. As Brahma embarks on its journey to empower content creators across industries, the fusion of AI and creativity promises to unlock unlimited potential for innovation and imagination.