Meghan Markle’s new lifestyle brand, As Ever, is under scrutiny even before its launch. Francisca “Xisca” Mora, the mayor of Porreres in Spain, has raised concerns that the brand’s logo is an exact copy of their historic coat of arms. The logo features a black and white palm tree in the center flanked by two hummingbirds. The coat of arms for Porreres, dating back to 1370, also features a colorful palm tree in the center with two birds flying towards it.
Mora clarified that the town has no intention of taking legal action against Meghan Markle, stating it is merely an unfortunate coincidence. She emphasized the importance of respecting their historical and cultural heritage.
Brand expert Doug Eldridge described the situation as a “comedy of errors,” attributing the similarities to unforced mistakes by Meghan’s team. The situation has been likened to a scene from “The Office” where two similar pictures are compared.
Local reports suggest that the town of Porreres is considering legal action to address the issue. Mora expressed disappointment that their coat of arms is being used for commercial purposes, insisting on a change to the logo.
While the logo bears significance for Meghan, representing her California roots and personal symbolism, the resemblance to the Porreres coat of arms has stirred controversy. The situation reflects a series of missteps that continue to draw attention to Meghan’s branding decisions.
As Meghan prepares to launch her lifestyle series, “With Love, Meghan,” further challenges have emerged. The rollout of the brand aligns with the release of the Netflix show, delayed due to external factors. Despite facing obstacles, Meghan remains committed to her venture, pivoting from her previous lifestyle blog, The Tig.
While the rollout of As Ever faces obstacles, with a NYC-based clothing line sharing the same name, the situation underscores the challenges Meghan faces in establishing her new brand. The conflicting trademarks and potential legal issues highlight the complexities involved in launching a successful venture in a competitive market.
Ultimately, Meghan’s ability to navigate these hurdles will determine the success of As Ever and her overall brand strategy. All aspects of the brand, from its logo to its commercial partnerships, must align with Meghan’s vision and values to resonate with consumers effectively.
As Meghan’s journey unfolds, the focus remains on how she will address these challenges to ensure a successful launch for As Ever and build a lasting legacy in the lifestyle industry.