Bud Light’s Strategy to Stand Out at Super Bowl with Comedians and Celebrities
Bud Light is gearing up for a big presence during this year’s Super Bowl with a unique plan to feature comedian Shane Gillis, Post Malone, and Peyton Manning as the “BMOCs” (Big Men on Cul-De-Sac). The Anheuser-Busch brand, known for its humorous Super Bowl commercials, aims to connect with fans on a relatable level through the over-the-top characters portrayed by Gillis, Malone, and Manning.
Todd Allen, senior VP of marketing for Bud Light, expresses excitement about the brand’s Super Bowl campaign and the opportunity to entertain and resonate with fans across America. The humorous ad showcases the three celebrities engaging in exaggerated suburban dad activities, such as using leaf blowers as t-shirt cannons and mowers as meat smokers.
Humor has always been a key element of Bud Light advertising, and the Super Bowl provides the perfect platform to bring laughter to viewers. Malone, Gillis, and Manning, all long-time fans of the brand, were chosen for their authentic connection to Bud Light and alignment with the brand’s values.
While Bud Light is in the midst of a comeback following a sales decline in recent years, the brand remains committed to appealing to a broad audience with its Super Bowl spot. The commercial aims to resonate with NFL fans while showcasing Bud Light as a beer for all Americans to enjoy.
In addition to the Super Bowl ad, Bud Light is launching an Instagram contest based on the “BMOC” theme and hosting a pre-Super Bowl concert in New Orleans featuring Post Malone. These real-world activations aim to further engage fans and reinforce Bud Light’s iconic status in the beer industry.
Overall, Bud Light’s Super Bowl campaign is focused on delivering humor in the right setting to make fans laugh and thirst for a Bud Light. With a strong lineup of celebrities and a relatable storyline, Bud Light is set to make a memorable impression during this year’s big game.