Beyoncé Launches New Hair Care Line: Cécred
Beyoncé, the iconic singer and entrepreneur, has made a name for herself in the beauty industry with her latest venture—a hair care line called Cécred. This isn’t Bey’s first foray into the world of beauty; she previously released her fragrance Cé Noir in November 2023, along with several other perfumes over the years.
What is Beyoncé’s hair care line called?
On February 6, 2024, Beyoncé officially unveiled her hair care brand, Cécred (pronounced like “sacred”). The announcement was made with a teaser post on Instagram, showcasing images of a hair salon that appeared to be her mom Tina Knowles’s former space in Houston, Headliners. The teaser included clips of women washing and styling their hair, with Beyoncé herself making a brief appearance towards the end.
In a second teaser video, Beyoncé confirmed the rumors surrounding her new venture, stating, “Obviously, I grew up in my mother’s hair salon,” before sharing fan videos and comments.
When will Cécred be available?
Beyoncé’s hair care line, Cécred, is now available for purchase on cecred.com. Additionally, on April 6, 2025, the brand will be expanding to Ulta stores nationwide and online. This launch marks the largest exclusive hair release in Ulta’s history.
For fans and beauty enthusiasts alike, Beyoncé’s new hair care line promises to bring a touch of her signature style and glamour to everyday hair care routines. With a focus on quality and innovation, Cécred is set to make waves in the industry and revolutionize the way we care for our hair.
Don’t miss out on the opportunity to experience Beyoncé’s latest beauty creation firsthand. Be sure to check out Cécred on their website and get ready to elevate your hair care routine to superstar status.