Alexis Bittar: A Voice for the Marginalized
Renowned jewelry designer Alexis Bittar has consistently used his platform to advocate for underrepresented communities. His eponymous brand has highlighted the stories of older women, those who have undergone mastectomies, and most recently, trans women through an acclaimed Instagram micro-series. This series features a character named Margeaux, a Boomer-era diva who navigates a world increasingly influenced by Millennial and Gen Z perspectives. In his latest endeavor, Bittar is addressing a deeply personal topic: the American flag and the complexities surrounding its symbolism in today’s polarized political climate.
“Reclaim the Flag”: A Documentary Journey
On July 17th, Bittar released his documentary titled “Reclaim the Flag.” Collaborating with award-winning producer Bruce Cohen, known for titles like “American Beauty” and “Milk,” the 27-minute film features prominent fashion figures and LGBTQIA thought leaders. It delves into how the American flag, traditionally a symbol of freedom, has been co-opted as a divisive symbol under current political regimes.
Personal Reflections on Societal Symbols
Bittar has pondered extensively how the current administration’s policies affect individuals across all walks of life, particularly the LGBTQIA community. He expressed his dismay at how the American flag, once a symbol of pride and unity, has evolved into a tool of aggression.
“It’s become such a symbol of aggression, the American flag, like ‘we’re coming for you’ during Trump’s era. How tragic is this?” Bittar remarked during a recent Zoom interview. He challenged the idea that the left allowed the right to monopolize this symbol, asking, “What are the obstacles that have prevented us from embracing the American flag as a shared identity?”
Challenging Personal Identity as a Gay Parent
As a gay husband and father, Bittar noted that he often identified as a New Yorker before claiming his American identity while traveling abroad. “Yet there is no other country I’d rather raise my kids in,” he reflected, citing the progressive nature of same-sex parenthood in the U.S. He advocates for more profound action, stating that “holding signs at a rally is essential, but it’s not enough.”
The Evolution of Symbolism in the American Flag
While Bittar was contemplating this issue in Brooklyn, Cohen, who identifies as a political and social activist, was in Columbia County, New York. He and his husband contemplated the meaning of the American flag, particularly in the context of political polarization. “When we saw an American flag in a yard, there was typically also a Trump sign,” Cohen observed. They decided that “they don’t own the flag,” leading them to purchase a custom 10 feet by 20 feet American flag that they displayed prominently alongside political campaign signs.
Documentary Production and Themes
Despite winning the election, Cohen and his husband continued to display the flag as they reflected on its symbolism. “We hadn’t taken it down. It felt like it proved a point,” he mentioned. This internal struggle around national identity became a pivotal theme for the documentary.
“Alexis approached me about making the film, and I said, ‘You had me at “Reclaim the Flag,”’” Cohen stated. Their collaboration was arranged by Jason Weinberg, an executive producer on the film.
Bringing Inclusivity to the Forefront
Cohen has broadened his work to documentaries on pressing social issues, showcasing the challenges faced by marginalized communities. Contributions came from a diverse group, including artist Mickalene Thomas and publicist Kelly Cutrone, among others, to fortify the documentary’s message of inclusivity and solidarity.
Engaging Voices from the LGBTQIA Community
During casting in March, coinciding with heightened tensions against LGBTQIA individuals, it was crucial to represent diverse perspectives. “We made it clear that this was a solution-oriented documentary,” Bittar shared. While some were hesitant to participate, notable figures included Marc Jacobs, Isaac Mizrahi, and drag queen Gigi Goode.
Unpacking the Response to American Ideals
The documentary’s participants were posed three pivotal questions, with one focusing on potential solutions. “We learned quickly that many felt the flag was no longer a source of safety,” Cohen recalled. They aimed to emphasize solutions, noting a pervasive need for healing and unity.
Displaying Pride in Symbolism
Rather than designing a new flag or displaying it upside down as a call for help, the consensus was that by openly displaying the American flag, individuals could reclaim their pride and share a collective vision. Bittar articulated, “If we have to turn the flag upside down, then we’ve surrendered it.”
Artistic Ventures Beyond Jewelry Design
Bittar’s recent outreach into film contrasts with his previous projects, including a comedic Instagram series featuring a clueless Upper East Side diva, implemented to promote his brand’s jewelry. “Reclaim the Flag” serves as a deeply personal project, disconnected from his commercial brand, reflecting his commitment to meaningful discourse.
Purposeful Engagement Beyond Commercialism
Clarifying his intentions, Bittar expressed that the documentary does not serve as an extension of his brand for profit. “This was about the message surrounding the flag,” he asserted, emphasizing the importance of authenticity in his advocacy.
Cohen praised Bittar’s willingness to confront challenging issues, recognizing that many associated with larger brands fear repercussions for their outspoken views on sensitive topics. “Thank goodness some, like Alexis, are willing to look at the greater good,” Cohen remarked.
Commitment to Authenticity in Business
Bittar’s conviction remains unwavering: “A brand builds community. If I were tiptoeing around issues to appeal to everyone, it would not be my brand.” He bought back his brand in 2020, marking a personal and professional rebirth.
He concluded, “The older I get, the less I care about being overly cautious. I am not driven by profit alone. I made a conscious decision to express my opinions freely, irrespective of potential backlash.” This bold stance encapsulates not only his approach to business but his advocacy for social justice through the lens of his identity and artistry.