A$AP Rocky Named Ray-Ban’s First Creative Director after Acquittal
Fresh off his recent acquittal, A$AP Rocky is diving headfirst into a new venture as Ray-Ban’s first creative director. The rapper, who was found not guilty of firing a handgun during a dispute in 2021, has been appointed to lead creative projects and shape the future of the iconic eyewear brand’s image and design.
The Announcement of Ray-Ban’s New Creative Director
Ray-Ban announced that A$AP Rocky will be at the helm of the upcoming Blacked Out Collection set to launch in April. This collection, a revamped version of the Mega Icons line featuring a new lens type, is just the beginning of what Rocky has in store for the brand. With his distinctive vision and creative prowess, more exciting designs are expected to follow in the coming months.
Ray-Ban Studios, the creative platform established in 2016, is known for its emphasis on blending music and artist stories to create compelling narratives. Rocky’s appointment as creative director signifies a new chapter for Ray-Ban, blending its rich heritage with his innovative approach to design.
Rocky’s Vision for Ray-Ban’s Future
Expressing his excitement for the collaboration, A$AP Rocky stated, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m thrilled to be a part of this iconic brand’s rich heritage and contribute to shaping its future.”
Leonardo Maria Del Vecchio, Ray-Ban’s president, also lauded Rocky’s creative acumen and welcomed him into the Ray-Ban family. Given Rocky’s artistic vision and boundary-pushing creativity, Del Vecchio emphasized that the brand’s core values of innovation, pioneering spirit, and courage align perfectly with Rocky’s ethos.
Rocky’s Fashion Influence
During his recent trial in Los Angeles, Rocky, born Rakim Mayers, sported a stylish ensemble that included Ray-Ban sunglasses and pieces from Saint Laurent by Anthony Vaccarello. Known for his keen sense of fashion and style, Rocky has several upcoming fashion engagements, including co-chairing the prestigious Met Gala alongside notable figures like Colman Domingo, Lewis Hamilton, Pharrell Williams, Anna Wintour, and honorary chair LeBron James.
In addition to his fashion endeavors, Rocky is gearing up for the release of his highly anticipated album, “Don’t Be Dumb,” adding another dimension to his already diverse portfolio.
Conclusion
A$AP Rocky’s appointment as Ray-Ban’s creative director marks an exciting new chapter for the iconic eyewear brand. With his unique vision and innovative approach to design, Rocky is set to lead Ray-Ban into the future, shaping its image and creative projects. As a multi-talented artist and fashion icon, Rocky’s influence transcends music and fashion, making him a fitting choice for this prestigious role.