Fiery scene in Pacific Palisades, California on Jan. 7, 2025, as brave firefighters combat a raging brush fire.
David Swanson | AFP | Getty Images
The Los Angeles area of Southern California is under siege by massive wildfires, with devastating consequences including at least five fatalities, over 100,000 evacuations, and the destruction of nearly 2,000 homes and businesses.
Many individuals are eager to extend a helping hand by donating funds or supplies. However, it’s crucial to be cautious of fundraising scams taking advantage of the situation.
To ensure your donations reach those in need, Charity Navigator has identified highly reputable nonprofits actively engaged in relief efforts in the Pacific Palisades and surrounding areas, supporting both victims and first responders.
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“We have thoroughly vetted the organizations involved,” stated Michael Thatcher, CEO of Charity Navigator. “These are all exceptional entities.”
Here are some of the top-rated groups endorsed by Charity Navigator for their immediate aid to wildfire victims and affected communities.
In times of crisis like this, it’s advisable to donate to established and efficient charities rather than individual crowdfunding campaigns, notes Laurie Styron, CEO of CharityWatch. Charities can ensure equitable aid distribution to all in need.
It’s important to verify that a charity is legitimate, efficient, and actively providing assistance on the ground before making a donation.
Tips to Avoid Wildfire Donation Scams
Thatcher warns of a rise in fraudulent activities during donation drives and encourages proactive research instead of reacting to solicitations.
When donating, it’s safer to visit the charity’s official website directly or use trusted platforms like Charity Navigator or CharityWatch, rather than clicking on links in texts or emails.
“The goal is to make a real impact on those affected by the fire while ensuring safety and legitimacy,” Thatcher emphasized.
The BBB Wise Giving Alliance provides additional tips for donating to California wildfire relief efforts.
Donors should verify charity accreditation, exercise caution on crowdfunding sites, and be wary of vague relief appeals.