Warner Bros. Discovery Elevates Ryan Gould and Robert Voltaggio to U.S. Advertising Sales Presidents
Warner Bros. Discovery has announced the promotion of Ryan Gould and Robert “Bobby” Voltaggio to the roles of presidents of U.S. advertising sales. This strategic move showcases the company’s commitment to internal talent development and recognizes the contributions of these two professionals to the organization.
Gould, who joined Warner Bros. Discovery in 2012 through the acquisition of Bleacher Report by Turner Broadcasting, has been instrumental in leading the studio’s streaming, digital, and advanced advertising sales and client partnerships since 2023. On the other hand, Voltaggio has been with Discovery since 2005, starting in ad sales and progressing to head of revenue and operations in 2019 prior to his current promotion.
The appointments of Gould and Voltaggio come following the departure of Jon Steinlauf, the former head of advertising sales at Warner Bros. Discovery, in late 2024. The company’s decision to promote from within reflects its confidence in the capabilities and expertise of Gould and Voltaggio to drive the studio’s sales portfolio for both networks and streaming platforms, encompassing sports, news, client partnerships, and digital sales.
In a statement, Bruce Campbell, Warner Bros. Discovery’s chief revenue and strategy officer, emphasized the importance of promoting internal talent in response to the rapidly evolving advertising market. Campbell commended Gould and Voltaggio for their leadership, innovation, decisiveness, and collaborative approach, highlighting their pivotal roles in shaping the company’s overall sales strategy.
As the TV industry undergoes significant transformations driven by the rise of streaming platforms, including Warner Bros. Discovery’s Max, the appointment of Gould and Voltaggio as U.S. advertising sales presidents marks a critical juncture for the company. Their extensive experience and strategic vision will be key in navigating the changing landscape of advertising and maximizing revenue opportunities in a competitive market.
Gould will lead U.S. advertising sales go-to-market initiatives, while Voltaggio will focus on platform monetization strategies. These appointments align with Warner Bros. Discovery’s upcoming 2025 Upfront Presentation scheduled for May 14 in New York City, underscoring the company’s commitment to innovation and growth in the advertising sector.
Overall, the promotions of Ryan Gould and Robert Voltaggio signify Warner Bros. Discovery’s dedication to fostering talent, driving business growth, and adapting to the dynamic demands of the advertising industry. Their leadership will be instrumental in shaping the future of advertising sales within the company and solidifying Warner Bros. Discovery’s position as a key player in the evolving media landscape.