Hasbro Entertainment and Legendary Entertainment Partner to Develop Magic: The Gathering Universe
In an exciting collaboration, Hasbro Entertainment and Legendary Entertainment are joining forces to bring to life a shared universe based on the popular game, Magic: The Gathering. This universe will encompass both film and TV adaptations, with the first project slated to be a movie adaptation of the game.
History and Success of Magic: The Gathering
Magic: The Gathering, launched by Wizards of the Coast in 1993, quickly became the world’s first trading card game. With its captivating characters, fantastical worlds, and strategic gameplay, the game gained immense popularity, attracting 50 million players worldwide. Hasbro acquired Wizards of the Coast in 1999, further solidifying Magic: The Gathering’s place in the gaming world.
Legendary Entertainment’s Vision for the Magic: The Gathering Universe
Legendary Entertainment, known for turning established brands into successful franchises like Godzilla vs. Kong and Dune, is set to work its magic on Magic: The Gathering. Mary Parent, Legendary’s chairman of worldwide production, expressed excitement about creating a multimedia universe that will appeal to both existing fans and new audiences.
Exciting Projects in the Pipeline
In addition to the film adaptation, Hasbro already has a Magic: The Gathering TV show in the works at Netflix, led by Terry Matalas, showrunner of Star Trek: Picard. Legendary’s track record with franchises like Godzilla vs. Kong and Dune underscores their ability to bring beloved properties to the screen in fresh and captivating ways.
Looking Towards the Future
Hasbro Entertainment’s Zev Foreman sees the partnership with Legendary as a perfect match for the rich storytelling and world-building of Magic: The Gathering. With decades of creative storytelling behind it, Magic: The Gathering is poised to create a whole new universe that will captivate audiences across film and television.
The partnership between Hasbro Entertainment and Legendary Entertainment signals an exciting new chapter for Magic: The Gathering fans. With a shared commitment to honoring the beloved IP and creating engaging content, this collaboration promises to bring the magic of the game to life in ways that will thrill fans both old and new.