“Euphoria” Makeup Artist Donni Davy’s Impact on the Cosmetics Industry
The TV show “Euphoria” has caused a revolution in the cosmetics industry, setting new trends and standards not only for TV makeup but for the entire consumer market. Donni Davy, the makeup department head for “Euphoria,” introduced a glitter trend in Season 1 that quickly captured the attention of fans. As the show moves into Season 3, Davy faces the challenge of keeping up with the high expectations set by her groundbreaking work in previous seasons.
In a recent interview with IndieWire, Davy expressed her surprise at the overwhelming response to the makeup on “Euphoria.” She never expected the show to create such a massive movement in the beauty industry. With the upcoming Season 3, Davy feels the pressure to continue delivering innovative looks that captivate the audience.
Season 3 of “Euphoria” promises to take a more toned-down approach to makeup, reflecting the characters’ transition into adulthood. While the signature sparkles may be gone, Davy assures fans that there will still be moments of maximalist expression in the makeup looks. Each character will have their own unique style that complements the evolving storyline.
Davy’s collaboration with series creator Sam Levinson has been instrumental in shaping the distinctive makeup aesthetic of “Euphoria.” Levinson’s willingness to push boundaries and explore bold makeup choices has allowed Davy to unleash her creativity. The fluid nature of the production process means that makeup looks often evolve on the fly, requiring Davy and her team to adapt quickly to changes in the script or character development.
As the show moves into Season 3, Davy looks forward to showcasing her own cosmetics line, Half Magic Beauty, which will be featured in the upcoming season. Developed in collaboration with Levinson, Half Magic Beauty reflects the bold and expressive style of makeup seen on “Euphoria.” Davy’s commitment to delivering authentic and thoughtful looks for each character has made her a trailblazer in the cosmetics industry.
Overall, Davy’s work on “Euphoria” has not only redefined TV makeup but has also inspired a new wave of creativity and expression in the beauty industry. With Season 3 on the horizon, fans can expect to see even more innovative and captivating makeup looks that push the boundaries of traditional beauty standards.