AMC Theatres Increases Monthly Pricing for Stubs A-list Membership
AMC Theatres has recently announced a price hike for its popular Stubs A-list movie subscription membership. The monthly fee for this program will be raised from $24.95 to $27.99 in New York and California, while pricing in other states will range from $19.99 to $25.99 per month, effective May 7.
Benefits of Stubs A-list Membership
Despite the increase in pricing, the Stubs A-list membership will now allow members to enjoy four movie visits a week, up from the current limit of three online reservations. This program is specifically designed for avid moviegoers and provides access to Hollywood blockbusters in all premium formats, including Imax and Dolby Cinema.
In an effort to encourage more families to visit their local multiplex, AMC is also lowering the age limit for Stubs A-list from 16 to 13 years old. Additionally, the theater chain is introducing a more affordable subscription plan called AMC Stubs A-List Classic, priced at $14.95 per month, which allows guests to watch one movie every week at participating AMC theaters.
Reward Programs Driving Revenue
Reward programs such as Stubs A-list have become a crucial tool for major exhibitors to drive revenue and attract moviegoers back to the big screen. AMC Theatres CEO Adam Aron emphasized the value of the A-List membership, stating that the cost is often less than seeing two movies per month as a non-member, especially when accounting for premium formats and online ticket purchases.
In addition to unlimited movies, Stubs A-list members also enjoy various benefits such as free ticket reservations online, priority lane access, free popcorn and fountain drink upgrades, as well as $5 rewards for every $50 spent on tickets and concessions.
The move to increase pricing for Stubs A-list reflects AMC’s commitment to providing a premium moviegoing experience while offering value to its loyal customers. As the entertainment industry continues to evolve, subscription services like Stubs A-list play a key role in shaping the future of cinema-going. AMC’s efforts to enhance its membership programs demonstrate its dedication to meeting the needs of movie enthusiasts and ensuring a memorable and enjoyable experience at the movies.