Super Bowl LIX Commercial Lineup in 2025: What Brands Are Making an Appearance?

Introduction to the Super Bowl

Get ready for an epic showdown as the Kansas City Chiefs face off against the Philadelphia Eagles in the upcoming Super Bowl. But this isn’t just any football game; it’s an American cultural phenomenon that draws in over 200 million viewers each year.

Aside from the game itself, the Super Bowl is also known for its highly anticipated commercials. In fact, many viewers tune in specifically to catch a glimpse of the latest and greatest ads. With advertising spots going for a hefty price tag of $8 million for a 30-second slot, brands are willing to shell out big bucks to get their message across.

Excitement Over Commercials

A recent survey revealed that nearly 80% of viewers pay attention to the commercials during the Super Bowl, with some even watching them more attentively than the game itself. Brands are pulling out all the stops to create captivating ads that will leave a lasting impression on viewers.

From snack foods to beverages, tech brands to beauty products, the Super Bowl commercial lineup is diverse and exciting. Let’s take a closer look at which brands will be making an appearance on game day.

Snacks Take the Lead

Leading the pack are snack food brands, with Doritos and Lay’s securing multiple slots. Doritos is bringing back its popular “Crash the Super Bowl Contest,” while Lay’s is gearing up for a bold new campaign.

Other brands like Totino Pizza Rolls and Ritz Crackers are making their Super Bowl debut, promising fresh and innovative commercials that will capture audiences’ attention.

Beer Battle

Beer brands are also vying for viewers’ attention, with Budweiser, Stella Artois, and Michelob Ultra among the key players. Each brand is crafting unique and engaging ads that promise to be memorable.

From pick-up games to neighborhood grilling parties, the beer commercials are sure to bring a fun and light-hearted vibe to the Super Bowl ad lineup.

Food Service Delights

Food service brands like Little Caesars and Taco Bell are ready to showcase their offerings in creative and appealing ways. DoorDash and Uber Eats are also stepping up their game, promising to deliver exciting commercials that will leave viewers hungry for more.

Instacart, making its Super Bowl debut, is enlisting familiar brand icons to introduce its grocery delivery service in a fun and engaging manner.

Soft Drink Spotlight

Soft drink brands like Mountain Dew, Liquid Death, and Poppi are setting the stage for refreshing and enticing commercials. Each brand is bringing its own unique flair to the table, promising to captivate viewers with creative storytelling and eye-catching visuals.

Consumer Packaged Goods On Display

With brands like Duracell, Coffee Mate, Angel Soft, and Hellmann’s in the mix, consumer packaged goods are taking center stage at this year’s Super Bowl. These brands are aiming to connect with viewers on a personal level, highlighting the everyday products that play a crucial role in consumers’ lives.

Tech Takes Center Stage

Tech brands like Squarespace, GoDaddy, Meta, and FanDuel are gearing up for an exciting lineup of commercials that showcase the latest innovations in the industry. From website development to AI-powered smart glasses, these brands are pushing the boundaries of technology and creativity.

Finance Finds Its Place

Finance brands like NerdWallet, TurboTax, and Rocket Mortgage are highlighting the importance of financial wellness and homeownership in their commercials. These brands are looking to build trust and credibility with viewers, positioning themselves as reliable partners in consumers’ financial journeys.

Travel Takes Off

Booking.com and MSC Cruises are inviting viewers to embark on exciting travel adventures through their Super Bowl commercials. With celebrity endorsements and captivating storytelling, these brands are aiming to inspire wanderlust and encourage viewers to book their next vacation.

Health and Beauty in the Spotlight

Health and beauty brands like Novartis and Hims & Hers are focusing on wellness and self-care in their commercials. These brands are looking to raise awareness about important health issues and promote access to essential healthcare services.

Meanwhile, beauty brand Dove is celebrating body positivity and empowering girls to engage in sports, promoting a message of inclusivity and self-confidence.

Entertainment and Technology Blend

Entertainment brands like Disney, the NFL, and Tubi are gearing up for an exciting lineup of commercials that promise to entertain and engage viewers. With a mix of star power and creative storytelling, these brands are sure to leave a lasting impression.

Innovative Kitchen Solutions

German engineering giant Bosch and cookware brand Hexclad are showcasing their innovative products in their Super Bowl commercials. With celebrity endorsements and cutting-edge technology, these brands are aiming to revolutionize the way we think about kitchen appliances and cookware.

Casual Footwear Frenzy

Rounding out the lineup is Sketchers, a casual footwear brand that is making a splash with its Super Bowl debut. With exciting commercials and engaging storytelling, Sketchers is aiming to capture the attention of viewers and leave a lasting impression.

Conclusion

With a diverse lineup of brands and products set to hit the airwaves during the Super Bowl, viewers are in for a treat. From snacks to beverages, tech to beauty, each commercial promises to be unique and memorable, creating a lasting impact on audiences.

So sit back, relax, and enjoy the show as these brands go head-to-head in the ultimate battle for consumer attention. Who will come out on top? Tune in to find out!