For the last two playoff games, Taylor Swift has been making a splash at Arrowhead Stadium in designer looks from Chanel and Louis Vuitton. Her latest game-day outfit featured a logo-heavy Louis Vuitton zip-up, branded gloves, and a beanie adorned with a gold LV logo. Fans have taken notice of Swift’s sudden shift towards high-end labels, with some finding it surprising given her previous reputation for relatable street style choices.
Many attribute this style evolution to Swift’s boyfriend, Travis Kelce, an NFL player known for his bold fashion choices. A popular SwiftTok analyst, @theswiftologist, jokingly blamed Kelce for Swift’s head-to-toe Gucci look on a December date night, referring to him as a “hype beast.” The analyst suggested that being super into labels is a “bro culture” phenomenon that Swift has decided to explore through her recent wardrobe choices.
Swift’s fans have pointed out that her recent obsession with designer labels coincides with her relationship with Kelce. In particular, her choice to sport a full Louis Vuitton look at a recent game raised eyebrows among fans. Some have even questioned whether Kelce has influenced Swift’s personal style, with one TikTok video pondering if Kelce has “ruined” her fashion sense.
Overall, Swift’s transition to a more high-fashion aesthetic has sparked discussions among her fans, with many speculating on the role Kelce has played in this style evolution. While Swift’s fashion choices may be evolving, her fans remain intrigued by her ever-changing look both on and off the field.