NBC News is set to launch a new subscription streaming service catering to mobile video consumers, following in the footsteps of CNN in targeting younger audiences. The announcement was made by Cesar Condé, the chairman of NBCUniversal News Group, at a summit hosted by Semafor in Washington.
The details of the upcoming service are still under wraps, but Condé mentioned that NBC News aims for a fourth-quarter launch. This new offering will complement the company’s existing streaming services, including NBC News Now and Today All Day.
With the rise of platforms like TikTok and YouTube being preferred by young consumers for news consumption, traditional TV news outlets are adapting to make their mark in the digital world. CNN also recently unveiled plans for a streaming service, emphasizing accessibility for digital subscribers worldwide to stream news programming on any device of their choice.
Condé highlighted NBC News as a major provider of premium video content, positioning the upcoming service to capitalize on this content. While specific details are yet to be revealed, the focus on quality video content hints at a promising offering for subscribers.
As the media landscape continues to evolve, news organizations are pivoting towards digital platforms to reach a wider audience. The development of subscription streaming services by NBC News and CNN underscores the shift towards digital-first strategies in the news industry.
Stay tuned for more updates on NBC News’ new subscription streaming service as the launch date approaches. Exciting times lie ahead for mobile video consumers seeking premium news content on the go.