JW Marriott and Flamingo Estate have joined forces to create a sensory experience like no other for guests at select hotels worldwide. This collaboration goes beyond the typical amenities found in a hotel room; it focuses on engaging guests’ senses of smell, sound, and taste to create a truly immersive experience.
When guests check into JW Marriott’s flagship properties, they can expect to be greeted by the soothing scent of Flamingo Estate’s garden-infused Expansion scent, accompanied by nature-inspired playlists and dishes infused with the estate’s popular honey. Bruce Rohr, JW Marriott’s vice president and global brand leader, explains that the partnership with Flamingo Estate was born out of a desire to engage guests in a meaningful way by tapping into their senses and promoting well-being during their travels.
Flamingo Estate, known for its unique products like the tomato-scented “status soap” and candles, shares JW Marriott’s commitment to holistic well-being and a deep connection with nature. The collaboration aims to bring a piece of the natural world to guests, allowing them to connect with nature through experiences like the JW Garden, an on-property garden where herbs and produce are grown to enhance the culinary experience.
The synergy between JW Marriott and Flamingo Estate is evident in their shared love of nature and hospitality. The brands have come together to create a range of products that aim to pique curiosity and indulge the senses. Guests can now enjoy the co-branded Flamingo Estate California wildflower honey, infused with adaptogenic holy basil and bergamot to promote well-being and resilience to stress. This unique honey is used by the chefs at JW Marriott properties to enhance cocktails and savory dishes, creating a truly memorable dining experience.
The collaboration between JW Marriott and Flamingo Estate extends beyond products to include sensory experiences like the Expansion scent, which transports guests to a place of rejuvenation and mindfulness. This calming scent, featuring notes of greenery, damp earth, and white lotus flowers, is available in various forms, including candles, reed diffusers, and room sprays.
In addition to the sensory products, guests can enjoy curated playlists inspired by nature, created by Flamingo Estate, which serve as a soundtrack to their stay at JW Marriott properties. These playlists, available on the Flamingo Estate Spotify channel, offer a range of musical experiences to enhance the guest’s overall sensory journey.
The Flamingo Estate x JW Marriott collaboration can be experienced at select properties within JW Marriott’s extensive hotel portfolio, with products available for purchase at specific locations. As JW Marriott continues to expand globally, with plans to open 50 additional hotels by 2030, the brand remains committed to providing guests with unique and memorable experiences that prioritize well-being and connection to nature.
In conclusion, the partnership between JW Marriott and Flamingo Estate represents a new era of sensory hospitality, where guests can engage with nature through scent, sound, and taste to create a truly immersive and unforgettable experience. Whether enjoying a cocktail infused with Flamingo Estate honey or relaxing to a nature-inspired playlist, guests can expect to be transported to a place of well-being and connection with the world around them.