Meghan Markle, the Duchess of Sussex, recently unveiled a new brand logo that pays homage to her relationship with Prince Harry. In a video shared on her personal Instagram account, Meghan announced the rebranding of her lifestyle brand, American Riviera Orchard, to As Ever. The brand’s new logo features a palm tree and two hummingbirds, symbolizing their home in Montecito, California, where they reside with their children, Archie and Lilibet.
The choice of the palm tree in the logo reflects Meghan and Harry’s connection to their California home. It is a subtle nod to their life together in Montecito. Additionally, the hummingbirds in the logo hold a special significance for Harry. The Duke of Sussex shared an anecdote in his memoir, “Spare,” where he encountered a hummingbird shortly after the passing of Queen Elizabeth II. The presence of the hummingbird was seen as a spiritual sign, adding a deeper layer of meaning to the brand’s symbolism.
The rebranding efforts also align with the upcoming launch of Meghan’s Netflix docuseries, “With Love, Meghan,” set to premiere on March 4. As Ever’s Instagram account teased the spring 2025 launch of products with a tantalizing image of sweet treats, hinting at the culinary aspect that Meghan holds dear.
Meghan shared her personal connection to the brand name, As Ever, explaining that it signifies continuity and her passion for cooking, crafting, and gardening, which she has long enjoyed sharing with her audience. The name change also reflects a significant partnership with Netflix in her business ventures, signifying a new chapter in her entrepreneurial journey.
Overall, Meghan’s rebranding efforts showcase her creativity, personal values, and dedication to sharing her passions with the world. As she prepares to unveil her new brand and docuseries, fans can expect a refreshing take on lifestyle content that embodies Meghan’s trademark style and flair.