Meghan Markle, formerly of the British Royal Family, has entered a new phase post-Senior Royal status with her latest venture, As Ever. This lifestyle brand, which she describes as an extension of her previous blog, The Tig, has left many wondering about its exact nature and offerings. Originally known as American Riviera Orchard, the brand started with jams but has since rebranded as As Ever.
In a recent Instagram post, Meghan explained the meaning behind the new name, stating that it signifies continuity and her long-standing passions for cooking, crafting, gardening, and more. Netflix has also joined forces with Meghan for this project, adding to the anticipation surrounding the brand.
As Ever is not just limited to jams; it encompasses Meghan’s love for food, gardening, entertaining, and thoughtful living. The brand’s website features a captivating image of Princess Lilibet, rarely seen by the public. Alongside the relaunch of As Ever, Meghan is set to debut her new Netflix show, “With Love, Meghan,” which will showcase her hosting, cooking, gardening, and floral expertise, likely linked to products from As Ever.
Through her new venture, Meghan Markle aims to share her favorite products and showcase her lifestyle to followers, building on her established reputation as a tastemaker and influencer. With As Ever, Meghan continues to connect with her audience and bring her passions to life in an exciting and relatable way.