Consumer Packaged Goods (CPG) brands are constantly evolving to meet the shifting demands of consumers. While many brands focus on functional claims to market their products, some are taking a more practical approach by highlighting the artisanal qualities of their offerings. Expo West 2025 showcased this trend, with brands enhancing traditional products like honey and beef to cater to the growing consumer interest in natural, high-quality ingredients.
Artisanal Twist on Honey:
At Expo West 2025, the prominence of Manuka honey as a key ingredient in ‘no sugar added’ products reflected the consumer preference for natural sweeteners. Brands like 1770 and Drizzle have elevated the status of honey through innovative approaches. 1770 founder, Summer Jun, introduced a line of sodas sweetened with Manuka honey, making this beneficial ingredient more accessible. Similarly, Drizzle offers a unique range of whipped honey varieties, including Turmeric Gold and Berry Bliss, emphasizing the creaminess and superior consistency of their raw honey.
Innovative Soda Brands:
Fresh Fizz Soda and Sidekick Soda exemplify the trend of using simple, natural ingredients in beverages. Fresh Fizz Soda, sweetened with honey and date syrup, offers clean-label sodas with nostalgic flavors like Jalapeño Lemonade and Hibiscus Ginger Ale. On the other hand, Sidekick Soda, sweetened with multi-floral New Zealand honey, incorporates fruit purees like Pear and Strawberry to create unique, refreshing flavors without relying on functional claims.
Revolutionizing Jerky as a Protein Source:
Jerky brands like Lorissa’s Kitchen and Solely are redefining the concept of jerky as a healthy, protein-rich snack. Lorissa’s Kitchen emphasizes allergen-free, grass-fed beef options to cater to the growing demand for clean meat snacks. Meanwhile, Solely introduces a fruit-based jerky with no added sugar, offering a unique snacking experience with flavors like Mango Guava and Banana Chocolate.
Promoting Sustainable Agriculture with StarWalker Organic Farms:
StarWalker Organic Farms stands out as a pioneer in regenerative agriculture, producing beef and pork products with a focus on sustainability and organic practices. Their jerky snacks, made with beef sourced from their farm, reflect a commitment to holistic farming methods that prioritize land stewardship and environmental conservation.
Vaquero Bandido:
Vaquero Bandido innovates the jerky market with its crispy, slow-cooked beef snacks reminiscent of traditional Mexican carne seca. By utilizing natural ingredients and honoring culinary traditions, Vaquero Bandido offers a unique snacking experience that challenges conventional jerky products.
Overall, Expo West 2025 showcased a diverse range of brands embracing artisanal qualities, natural ingredients, and sustainable practices to meet the evolving preferences of consumers. By focusing on quality, innovation, and authenticity, these brands are reshaping the CPG landscape and setting new standards for the industry.